When Women Lead: What They Achieve, Why They Succeed, and How We Can Why Women in Business Succeed When Women Lead: What They Achieve, Why They Succeed, and How We Can Learn from Them Celebrating IWD: In Conversation with Julia Boorstin "It's time to rewrite the rules of success". An absolute pleasure. This groundbreaking, deeply reported work from CNBCs Julia Boorstin reveals the key characteristics that help top female leaders thrive as they innovate, grow businesses, and navigate crises. Julia Boorstin was thirteen when her mother told her that, by the time she grew up, women could be just as powerful as men, captains of industry, running the biggest companies! A decade later, working at a top business publication and seeing the dearth of women in positions of leadership, Boorstin assumed her mom had been wrong. But over the following two decades as a TV reporter and creator of CNBCs Disruptor 50 franchise, interviewing and studying thousands of executives, she realized that a gender equity utopia shouldnt be a pipe dream. Yes, women faced massive social and institutional headwinds, and struggled with double standards and what psychologists call pattern matching. Yet those who thrived, Boorstin found, shared key commonalities that made them uniquely equipped to lead, grow businesses, and navigate crises. They were highly adaptive to change, deeply empathetic in their management style, and much more likely to integrate diverse points of view into their business strategies, filling voids that their male counterparts had overlooked for generations. By utilizing those strengths, they had invented new business models, disrupted industries, and made massive profits along the way. Here, in