FDA Rescinds Juul Ban, Opening Door for Federal Clearance WSJ San Francisco moves to ban e cigarettes like Juul Vox State Sees Fewer Teens Vaping But Recent FDA Move Means E Cig Access Remains (For Now) WAER The FDA rescinded its marketing ban on Juul products. Juul makes popular e cigarettes (vapes) and its advertising is alleged to have played a part in the rising youth e cigarette epidemic. The Food and Drug Administration has authorized Juul Labs to keep its e cigarettes on the market, a major reversal after the agency completely banned the company's products in 2022.